About Us

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About Littlelooms

The founders

launched in 2014, littlelooms rugs were created by two sisters, Roohi and Arshi.

Roohi hails from the fresh genre of accessory designers and is a gold medalist from NIFT, New Delhi.
Arshi is a graduate in Economics from PU, who further pursued design studies at NIFT, New Delhi.

The brand was conceived six years back when as mothers, we were trying to furnish the nursery for our little girls. While doing so, we realized there was a paucity of good quality kids’ rugs in the market. The market was flooded with machine-made synthetic rugs but nothing which was chic, exclusive, and safe for our children! The idea instantly flashed in our minds and we were eager to design rugs that were not only plush but interactive and playful for little children. We took inspiration from our own kids and their peers to design rugs that would be perfect for their age. Since the rugs originated from the thoughts of the kids, they were an instant hit! But like any journey; Ours too was a rough one in the beginning but we kept ourselves going….. READ MORE



We believe that every kid’s room should be beautiful and stylish after all they provide the setting for some of life’s most precious moments. That’s why we take great care to design products that are not only aesthetically pleasing but also design to stimulate the child’s imagination through an array of design and color woven in them.

We also have an in house design team which offers custom designed rugs. We can create a perfect floor rug for your kids nursery/playroom as per your size and colors. No project is too big or small for us! Our associations with interiors designers and many premier schools across India have been successful and gratifying for our team.

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Devmah Enterprises Pvt. Ltd. is a Premier Company of Gargi Weaving Mills – Colonel Group of Estate born under the leadership of Mr. Ravinder Ahlawat.
Based in Panipat, Gargi Weaving Mill has been into the manufacturing and exports of handmade carpets since 1980 and has been awarded the largest export award of hand hooked and hand-tufted carpets for 3 consecutive years.
Devmah enterprises have launched its exclusive collection of kids rugs for the Indian market under the label LITTLELOOMS – Spearheaded by Roohi & Arshi.
We strictly adhere to environmental and social norms while manufacturing our carpets. We encourage women from rural backgrounds and train them at our facility in panipat. We also provide in-house lodging to our artisans along with their families. Over the years, our women artisans have become a source of inspiration and a family to us.